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Case Study: Leveraging Direct Mail to Enhance Tax Preparation Services in Florida
The Challenge
A financial advisor wanted to increase attendance for two estate planning seminars aimed at retirees. Previously, digital-only strategies had low turnout, and they needed a solution that would grab attention and generate RSVP momentum fast.
The Strategy
They launched a coordinated campaign that included 5,000 targeted postcards to households aged 60+ with investable assets. The design featured friendly imagery, clear dates and times, and a compelling CTA: “Includes a Free Lunch.” Digital ads followed using OMNI reach SMB to reinforce the same message across Facebook and Google.
The Results
Both seminars filled up completely. In addition to 50+ attendees, the campaign generated 18 follow-up appointments and $38,000 in new business — mostly from estate planning packages and rollovers. The branding consistency from offline to online made it easy for attendees to recognize and trust the offering.
Key Takeaways
Incentive-based offers like a free meal can drive attendance
Retirees respond well to physical mail when paired with digital reinforcement
OMNI reach SMB simplified the execution and boosted exposure without extra management
Branded touchpoints across platforms increase trust and response rates
Customer Reviews
Plan Your Next Marketing Campaign
Bring your next project to life with print, design, direct mail, and digital marketing.