Vet Clinic Gains 141 New Patients with “Free Welcome Exam” Postcard
A growing veterinary clinic wanted to boost awareness with families new to the area. Despite having great reviews and staff, their biggest challenge was simply getting noticed by new pet owners before they chose a…
The Challenge
A growing veterinary clinic wanted to boost awareness with families new to the area. Despite having great reviews and staff, their biggest challenge was simply getting noticed by new pet owners before they chose a competitor.
The Strategy
OMNI reach launched a welcome campaign targeted to new movers with registered pets and verified home purchases. The postcard offered a free first exam and positioned the clinic as friendly, trusted, and local. A QR code made booking easy, and Google and Facebook ads followed up with the same audience — using warm imagery and clinic branding for familiarity.
The Results
From 8,200 postcards mailed, 186 QR scans led to 141 new patients. With upsells like vaccines and ongoing wellness plans, the clinic booked $58,220 in lifetime value. The campaign achieved an 864% ROI and helped fill multiple new-hire vet schedules within weeks.
$58,220 Lifetime Value Gained 864% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 6,100 | 137 | |
| 7,400 | 154 |
Key Takeaways
Personal, friendly messaging worked best with pet-owning families
OMNI reach’s targeting hit the right homes within the first week of move-in
QR scheduling created frictionless entry for busy pet owners
Follow-up ads kept the brand visible until action was taken
Customer Reviews
“We saw a big spike in new appointments and a lot of repeat visits. OMNI reach helped us grow fast — the right way.”— Tanya, Practice Manager
“New clients said they chose us because of the tone of the postcard. It felt personal and easy.”— Tanya Miller, Harmony Animal Hospital
“We filled our new vet’s schedule within 10 days. I’ve never seen print marketing move that fast.”— Michael, Clinic Director