VA-Focused Campaign Drives 84 Booked Consults for Veteran Farewell Packages
Valor Memorial Services wanted to expand their outreach to veteran families eligible for VA assistance, military honors, and flag presentations. Many families were unaware of their benefits or didn’t know how to…
The Challenge
Valor Memorial Services wanted to expand their outreach to veteran families eligible for VA assistance, military honors, and flag presentations. Many families were unaware of their benefits or didn’t know how to access them. Traditional outreach wasn’t building awareness fast enough.
The Strategy
OMNI reach created a respectful, visually striking postcard focused on dignity and patriotic service. Messaging emphasized flag presentation, VA assistance, and military honors, with a QR code leading to a confidential benefits overview. Targeting was based on veteran household demographics, using public records, age filters, and military affiliation. Google and Facebook ads reinforced the same message, building awareness across platforms.
The Results
The campaign mailed 7,900 postcards and generated 118 QR code scans. This resulted in 84 consultations and $163,800 in service contracts, driven by a mix of pre-need and at-need families. The return on investment reached 1,312%, with additional community engagement and referrals.
$163,800 Total Service Value 1,312% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 6,900 | 139 | |
| 7,100 | 152 |
Key Takeaways
Patriotic design and dignified copy created immediate emotional trust
OMNI reach’s AI filters ensured outreach to verified veteran households
QR funnel made the process discreet and convenient for loved ones
Campaign helped establish Valor as the trusted provider for veterans in their region
Customer Reviews
“Families told us they kept the card on the fridge. It opened the door for meaningful conversations.”— Nancy, Outreach Director
“This wasn’t just about marketing. It was about connecting with people who served and giving them what they earned.”— Robert, HonorGuard Coordinator
“We received more inquiries from this one mailer than our entire Memorial Day outreach.”— Tamika, Client Services Manager