Solar Company Generates 37 Installs via AI-Driven Referral Postcard Campaign
A solar installation company wanted to incentivize happy customers to refer friends and neighbors, offering a $500 reward per referral. Despite previous email efforts, they weren’t seeing engagement. They needed a…
The Challenge
A solar installation company wanted to incentivize happy customers to refer friends and neighbors, offering a $500 reward per referral. Despite previous email efforts, they weren’t seeing engagement. They needed a way to grab attention, track responses, and reinforce trust within neighborhoods.
The Strategy
OMNI Reach deployed a referral campaign powered by AI targeting — using direct mail postcards sent to current and past customers. Each postcard was customized with a referral QR code and a bold $500 incentive offer. OMNI Reach also triggered matching digital ads on Google and Facebook to reinforce the message. Every scan and click was tracked to understand which customers were most likely to share and which prospects were converting from referrals.
The Results
The campaign generated 37 confirmed solar installs within 6 weeks, resulting in over $55,500 in revenue and a 490% ROI. The QR codes led to a branded referral page that made it easy for customers to act immediately. Digital ads generated 1,207 total clicks and helped drive both new client inquiries and customer engagement.
$55,500 Total Revenue 490% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 29,800 | 719 | |
| 23,400 | 488 |
Key Takeaways
AI identified solar clients most likely to refer others
QR codes streamlined sharing and conversions
Consistent messaging across mail and digital built visibility
ROI nearly 5× from just one campaign round
Customer Reviews
“We finally found a way to scale referrals without manual effort — this worked beautifully.”— Victor, Solar Consultant
“Everyone who called had a postcard or clicked an ad. The Omni strategy really delivered.”— Tania, Marketing Director
“Smart, trackable, and wildly effective. Our highest performing mailer to date.”— Rob, Operations Manager