Serenity Memorial Generates 113 Pre-Planning Consults with Gentle Mailer
Serenity Memorial Services needed to increase pre-need planning consultations, but most families avoided the topic until it was too late. Their digital ads weren’t building trust fast enough — they needed a…
The Challenge
Serenity Memorial Services needed to increase pre-need planning consultations, but most families avoided the topic until it was too late. Their digital ads weren’t building trust fast enough — they needed a respectful, direct way to start the conversation.
The Strategy
OMNI reach launched a postcard campaign centered on reassurance and clarity. The design was soft and uplifting, with a sunrise image and a clear message: “Peace of Mind. For You and Your Loved Ones.” A QR code invited families to learn about pre-planning in private. AI targeting focused on older homeowners, empty-nesters, and recent retirees. The postcard was supported by Google and Facebook ads with the same tone and imagery.
The Results
8,800 postcards were mailed. The campaign generated 152 QR scans and led to 113 booked consultations. With most contracts trust-funded and several families adding memorial upgrades, the total projected value reached $196,400. ROI for the campaign was 1,447%.
$196,400 Projected Contract Value 1,447% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 6,700 | 143 | |
| 7,300 | 174 |
Key Takeaways
Tone and imagery were critical — trust started with how the message felt
QR access offered privacy and comfort during a delicate decision
OMNI reach’s timing and list targeting ensured cards arrived at the right moment
Follow-up ads added recognition, reinforcing the brand’s care-first approach
Customer Reviews
“This campaign sparked more meaningful conversations than anything we’ve done online. It brought comfort and clarity.”— Cheryl, Outreach Director
“Families said the card felt like a gift — a reminder to plan, not pressure to buy.”— Rick, Pre-Planning Advisor
“We saw results in week one. QR scans became phone calls, and phone calls turned into families we’ll serve for generations.”— Darla, Client Services Manager