Security Firm Signs 53 New Clients with Postcards + OMNI REACH Retargeting
A home security system provider needed to boost local installs and security assessments during a slow season. Traditional PPC was expensive, and brand visibility was low among homeowners. They needed a way to…
The Challenge
A home security system provider needed to boost local installs and security assessments during a slow season. Traditional PPC was expensive, and brand visibility was low among homeowners. They needed a way to generate trust and stay visible while keeping acquisition costs reasonable.
The Strategy
OMNI Reach launched a postcard campaign targeting suburban families with kids and homeowners who recently moved. The mailer emphasized safety and family, with a QR code to schedule free security assessments. Ads followed those same audiences on Facebook and Google, reinforcing urgency and convenience. The AI engine filtered for income-qualified, tech-curious buyers in key ZIP codes.
The Results
Within 6 weeks, the company booked 53 installs, generating $68,900 in revenue and achieving 437% ROI. QR scans and retargeting ads accounted for 1,486 clicks. The consistent messaging across channels built recognition, making the decision to book seamless when timing was right.
$68,900 Total Revenue 437% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 36,400 | 812 | |
| 28,900 | 674 |
Key Takeaways
OMNI Reach AI found homeowners ready to invest in home safety
Postcards created trust and digital ads kept the brand top-of-mind
QR code booking made lead capture instant and trackable
ROI far surpassed previous PPC-only campaigns
Customer Reviews
“We saw results right away. Calls came in before the first ad impressions finished.”— James, Owner
“This postcard hit home — literally. People said it felt like a real invitation.”— Maria, Marketing Director
“We were visible everywhere at once. The install team stayed booked for weeks.”— Brian, Operations Manager