Sealcoating Service Books 20 Jobs with Discounted Postcard & OMNI Campaign
This asphalt sealcoating contractor needed to attract both residential and commercial clients looking to extend the life of their pavement. They wanted to generate leads for immediate sealcoating appointments and…
The Challenge
This asphalt sealcoating contractor needed to attract both residential and commercial clients looking to extend the life of their pavement. They wanted to generate leads for immediate sealcoating appointments and educate property owners on the importance of pavement maintenance, especially before the winter season.
The Strategy
They mailed 4,700 postcards offering “Protect Your Pavement, Extend Its Life” with a clear call to action for sealcoating. The postcard featured a before-and-after image of asphalt work, showing the immediate visual results. OMNI REACH, powered by AI, segmented a list of targeted property owners who were most likely to need pavement maintenance. A QR code was included for instant free estimates. Digital ads on Google and Facebook reinforced the message.
The Results
The campaign generated 29 responses — 22 tracked calls and 7 form submissions from the QR code. They booked 20 jobs totaling $20,400 in revenue. The ads generated 16,500 impressions and 217 clicks, with a higher conversion rate than their previous online-only campaigns.
$20,400 Total Revenue 641% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,900 | 113 | |
| 6,600 | 104 |
Key Takeaways
Before-and-after images increase visual appeal and make the service tangible for customers
AI-driven targeting helped capture high-value leads with a clear ROI
QR code integration allowed prospects to quickly request estimates, boosting conversion
This campaign was their most successful seasonal outreach, with higher-than-expected results
Customer Reviews
“This card made the value visual — the ‘before and after’ sealed the deal every time.”— Daniel, Owner
“Our phones started ringing the day after the postcards hit. The QR code made it seamless.”— April, Marketing Manager
“Clear visuals, clear message, clear results. OMNI tracking let us see every lead happen.”— Tyrell, Operations Director