Remodeler Books $148K in Basement Projects Using AI Targeting + Direct Mail
This remodeling company wanted to fill its winter pipeline with basement projects—a service that’s often overlooked by homeowners. They needed a high-impact marketing strategy that would reach households with…
The Challenge
This remodeling company wanted to fill its winter pipeline with basement projects—a service that’s often overlooked by homeowners. They needed a high-impact marketing strategy that would reach households with unfinished basements and convert interest into consultations and contracts quickly.
The Strategy
A clean, modern postcard design emphasized the benefits of finished basements for work, entertainment, and fitness. OMNI Reach’s AI targeted homeowners in older neighborhoods with unfinished square footage and higher-than-average home equity. The QR code led to a booking form for free evaluations, and synchronized Facebook/Google ads reinforced the message with the same visual branding.
The Results
The company closed 19 basement projects in less than 8 weeks, generating $148,000 in revenue. Thanks to smart AI targeting and the combination of print + digital repetition, they saw a 391% return on marketing spend. OMNI Reach ensured ads reached homeowners most likely to act on the “limited-time pricing” offer, boosting urgency and response rates.
$148,000 Total Revenue 391% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 25,100 | 704 | |
| 16,200 | 389 |
Key Takeaways
The message focused on transformation, not just remodeling — making it more emotional
OMNI Reach AI helped identify homes with strong remodel potential
QR code simplified lead generation, especially on mobile
High visual consistency built trust across all channels
Customer Reviews
“Homeowners told us the card made them see their basement differently — that’s the magic.”— Lindsey, Remodeling Consultant
“We booked $60K in two weeks off this campaign. That speaks for itself.”— Emily, Project Manager
“It brought in exactly the clients we want: ready to plan, ready to pay.”— Carlos, Client Relations Director