Rehab Center Secures 100+ Clients with 24-Hour Hotline Campaign
A drug and alcohol rehab facility needed a targeted way to reach adults who may be struggling with addiction. Despite a robust online presence, they weren’t generating enough leads from individuals who were ready to…
The Challenge
A drug and alcohol rehab facility needed a targeted way to reach adults who may be struggling with addiction. Despite a robust online presence, they weren’t generating enough leads from individuals who were ready to take the next step toward recovery.
The Strategy
OMNI reach launched a campaign with a clear, urgent message: “We Can Help!” The postcard was mailed to individuals in neighborhoods with high levels of economic stress, including properties under foreclosure or with a history of evictions. The message emphasized 24-hour support and included a QR code for immediate confidential help. Complementary Facebook and Google ads reinforced the postcard’s message.
The Results
From 8,000 postcards mailed, the campaign generated 145 QR code scans, which converted into 100 new clients for the facility. These individuals generated $85,000 in revenue from initial consultations and ongoing treatment plans. The campaign delivered a 1,017% ROI.
$92,000 Revenue from New Clients 1,017% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 10,200 | 235 | |
| 9,500 | 212 |
Key Takeaways
Direct, empathetic messaging resonated with people ready for help
QR codes streamlined immediate access and engagement
AI targeting identified individuals most likely to benefit from the service
The multi-touch campaign (print + digital) created an effective support system for those seeking recovery
Customer Reviews
“We saw the real impact from this campaign. The leads came in as soon as they received the postcard, and many enrolled immediately.”— Natalie, Program Director
“The direct mail worked wonders for us. We didn’t have to chase down clients; they found us.”— John, Admissions Coordinator
“This campaign reached people at the moment they needed it most. We are already seeing a full intake schedule because of it.”— Kara, Intake Manager