Reactivation Campaign Brings Back 79 Lapsed Clients at $89 Per Visit

Pest Control / Reactivation Offer Campaign “It was one of our simplest campaigns — and one of the most effective.”

The Challenge

A pest control company needed to win back lapsed clients who hadn’t booked service in 6+ months. While many had good experiences, they simply forgot or delayed rebooking — and weren’t responding to email reminders.

The Strategy

OMNI reach launched a reactivation postcard using a bold headline (“It’s been 6 months…”) and a simple flat offer: $89 home treatment. It featured familiar pest icons and used each customer’s first name for personalized impact. The QR code drove recipients to a special discount landing page. Google and Facebook ads mirrored the offer and re-engaged past site visitors using retargeting.

The Results

From 8,200 postcards mailed, the campaign generated 98 QR scans and brought back 79 past customers. Total revenue reached $70,310, thanks to upgraded quarterly plans and bundled services. The ROI came in at 1,204% — making it one of the company’s most efficient reactivation efforts.

$70,310 Revenue from Return Visits 1,204% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	6,400	152
Facebook	7,200	173

Learn more about ROI →

Key Takeaways

• Personalization and a time-based reminder drove urgency

• Flat pricing made the decision easy and familiar for past clients

• OMNI reach’s retargeting paired with mail boosted conversions

• Reactivated customers were more likely to enroll in longer-term plans

Customer Reviews

“This card made the difference. Customers said, ‘You caught me just in time — I was overdue!’”

— Riley, Operations Manager

“Reactivating clients is always hard, but OMNI reach made it automated — and effective.”

— Lance, Service Director

“We’ve tested email, phone, and text. This was the only campaign that got them back.”

— Stephanie, Client Engagement Lead