Preschool Fills Classrooms With Bright, Deadline-Driven Registration Campaign
This preschool wanted to quickly boost Pre-K and toddler enrollment for the upcoming quarter. Local awareness was limited, and previous outreach lacked urgency. The team needed an offer that would drive fast…
The Challenge
This preschool wanted to quickly boost Pre-K and toddler enrollment for the upcoming quarter. Local awareness was limited, and previous outreach lacked urgency. The team needed an offer that would drive fast responses from parents actively looking for care.
The Strategy
They mailed 4,800 postcards promoting FREE registration for new families. The colorful design used real photos and a handwritten-style headline to feel personal and inviting. OMNI reach SMB matched the postcard offer with Google and Facebook ads targeting parents of children 1–6 within a 7-mile radius.
The Results
The campaign generated 37 total responses — 28 tracked calls and 9 digital form completions. They enrolled 23 new students and reactivated 4 lapsed families. Revenue totaled $20,300. Ads produced 15,800+ impressions and over 225 total clicks.
$20,300 Total Revenue 666% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,900 | 118 | |
| 6,900 | 109 |
Key Takeaways
Urgency + incentive (FREE registration) increased lead quality and speed
OMNI Reach created full-funnel visibility from postcard to enrollment
The bright, cheerful design earned positive feedback from touring families
This campaign generated their best ROI of the school year
Customer Reviews
“This postcard brought in families who were ready to tour and enroll. The design stood out.”— Claire, Director
“Our call volume doubled. We hit capacity in every age group we promoted.”— Luis, Enrollment Coordinator
“We got exactly the right families through the door — and OMNI tracked every call and click.”— Tanya, Head of School