Preschool Boosts Enrollment With 50% Off Registration Postcard Campaign
This preschool needed to fill spring enrollment spots and promote a new 7-day program that included meals. Their email list had gone cold, and prior social ads weren’t converting parents who were comparing options…
Debt Relief Company Generates 85 Consultations With AI-Powered OMNI Reach Campaign
“The hopeful tone made all the difference — the postcard and AI targeting brought the right people to us fast.”
The Challenge
This preschool needed to fill spring enrollment spots and promote a new 7-day program that included meals. Their email list had gone cold, and prior social ads weren’t converting parents who were comparing options online.
The Strategy
They mailed 5,000 postcards to parents of children aged 1–6, offering 50% off registration. The messaging emphasized quality education, full-day meals, and small class sizes. OMNI reach SMB launched Google and Facebook ads matching the campaign design to maximize recall and clicks. Calls, forms, and click-throughs were tracked in real time.
The Results
The campaign generated 35 total responses — 27 phone calls and 8 form submissions. The school enrolled 18 full-time and 6 part-time students. Revenue from enrollments reached $19,800. Ads generated over 15,700 impressions and 220+ clicks, outperforming the client’s past paid media campaigns.
$19,800 Total Revenue 633% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,000 | 118 | |
| 6,700 | 102 |
Key Takeaways
50% off registration effectively breaks price resistance with new parents
OMNI reach SMB delivers trackable ROI from ad to call to conversion
Real photos and vibrant design improve trust and recall over stock-style promotions
This was the best-performing preschool campaign the center had used in 3 years
Customer Reviews
“This campaign filled our open classrooms faster than anything we’ve done before.”— Claire, Director
“Parents loved the clarity of the offer and the way the card looked. OMNI helped us stay organized.”— Luis, Enrollment Coordinator
“The campaign was smooth and results-driven. We got new full-time enrollments plus summer interest.”— Tanya, Head of School