Postcard + Digital Campaign Drives Service Calls for Local Auto Shop
This local repair shop needed to generate more appointments and new customer visits heading into the summer service season. They’d relied mostly on referrals and local SEO, but wanted to fill their bays with…
The Challenge
This local repair shop needed to generate more appointments and new customer visits heading into the summer service season. They’d relied mostly on referrals and local SEO, but wanted to fill their bays with proactive outbound marketing and better offer tracking.
The Strategy
They mailed 5,200 postcards targeting auto owners aged 30–65 within a 7-mile radius, using a bold headline: “Bring Your Baby to the Automobile Specialists” and a 10% discount. Through OMNI reach SMB, digital ads launched on Facebook and Google with identical visuals and tracked performance across all platforms.
The Results
In the first 3 weeks, they booked 29 appointments, with 22 coming from tracked calls. Revenue totaled $21,700 from brake jobs, full diagnostics, and tune-up services. Digital ads generated over 15,000 impressions and 212 clicks, with strong results from Facebook retargeting.
$21,700 Total Revenue 635% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,900 | 118 | |
| 6,300 | 94 |
Key Takeaways
Auto service offers with clear % discounts drive better local conversions
OMNI reach SMB allows full-funnel tracking from card to call to click
Coordinated brand creative outperforms fragmented one-off promotions
The team reported their highest customer acquisition month in over a year
Customer Reviews
“We’ve run a lot of ads, but this is the first time we could track ROI this clearly. The results speak for themselves. ”— Rachel, Marketing Director
“People were showing the card at the desk. We booked enough business to fill our bay schedule in less than 2 weeks.”— Mike, Service Manager
“The combination of clean design and simple messaging made this campaign hit fast and hard. OMNI made it easy to execute.”— Alan, Operations Director