Pool Company Books 76 Tune-Ups with $99 Summer-Ready Campaign

Pool Services / Summer Tune-Up Offer “It was the best start to our season — the QR code kept the bookings rolling in.” 0 Postcards Mailed $0 Revenue from Summer Tune-Ups $99 special + added services 0 Appointments Booked 0 QR Code Scans Learn more about OMNI Reach → 0 Facebook Ad Displays 0 Clicks 0 Google Ad Displays 0 Clicks

The Challenge

SunSplash Pool Services wanted to ramp up summer bookings early in the season, promoting a limited-time $99 tune-up to kick off their busiest quarter. They needed to reach homeowners fast — before competitors flooded the market.

The Strategy

OMNI Reach built a high-energy campaign featuring a vibrant, family-friendly design and the bold headline: “Is Your Pool Summer-Ready?” The offer was clear: a $99 tune-up, this month only. A QR code enabled immediate booking. AI-powered targeting identified homeowners with pools or in pool-zoned areas, especially those who had service gaps in the prior year. Google and Facebook ads reinforced the offer across mobile and desktop for maximum saturation.

The Results

From 6,400 postcards, SunSplash booked 76 service calls and generated $24,025 in revenue — including upsells like filter replacements and chemical treatments. With 89 QR code scans and over 200 digital ad clicks, the campaign delivered a 1,376% ROI.

$24,025 Summer Tune-Up Revenue 1,376% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	8,800	108
Facebook	7,900	96

Learn more about ROI →

Key Takeaways

• Bright visuals and seasonal urgency created immediate engagement

• OMNI Reach AI focused on homes most likely to need maintenance in early summer

• QR codes and limited-time pricing boosted conversions quickly

• This campaign produced the strongest early-season bookings in company history

Customer Reviews

“The design grabbed attention. The QR code closed the deal. This campaign just worked.”

— Jared, Owner

“We got bookings from people we hadn’t serviced in years — it reactivated our whole list.”

— Melissa, Marketing Director

“It wasn’t just calls. It was QR scans, online bookings, and repeat jobs. Big win.”

— Daniel, Operations Director