Pizza Deal Brings in 312 New Orders in Under 2 Weeks
A neighborhood pizza restaurant wanted to increase weekday sales and promote their $15 pizza combo deal. Previous promotions had limited reach, and they needed a cost-effective way to drive repeat orders and…
The Challenge
A neighborhood pizza restaurant wanted to increase weekday sales and promote their $15 pizza combo deal. Previous promotions had limited reach, and they needed a cost-effective way to drive repeat orders and first-time visits across dine-in, takeout, and delivery channels.
The Strategy
OMNI reach launched a direct mail campaign advertising a limited-time $15 bundle for two large 1-topping pizzas and breadsticks. The postcard included a bold QR code for offer redemption and supported the promotion with a short Facebook + Google ad burst. Audience targeting included households with children, young professionals, and recent local movers with high ordering frequency.
The Results
The campaign mailed 9,200 postcards and drove 401 QR code scans. Of those, 312 converted into full-priced orders, generating $46,800 in revenue and achieving a 1,152% ROI. The restaurant also saw a bump in weekday foot traffic and long-term return customers.
$46,800 Revenue from Promo Orders 1,152% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,200 | 196 | |
| 7,400 | 175 |
Key Takeaways
Bundled price deals paired with a clear offer drove urgency
QR scan redemption was simple and effective for busy households
Ads reinforced exposure and increased promo recall across platforms
The campaign boosted both average order size and repeat visits
Customer Reviews
“Our phones blew up the first weekend. We kept the deal going because it worked that well.”— Jason, Owner
“This postcard campaign filled our kitchen with back-to-back orders. The QR code made tracking super simple.”— Carla, Marketing Director
“We’ve never had this much response from a single offer. OMNI reach did what DoorDash couldn’t.”— Manny, General Manager