Pickup Service Adds 164 New Clients with “Free Delivery” Campaign

Dry Cleaning / Pickup & Delivery Campaign “We filled our routes faster than expected — the postcard spoke to our ideal customer.”

The Challenge

CityPress Cleaners launched a pickup-and-delivery dry cleaning service but struggled to break into busy residential neighborhoods. Most prospects either didn’t know delivery was an option or assumed it was too expensive. Digital ads alone weren’t building enough trust or bookings.

The Strategy

OMNI reach developed a targeted campaign with a bold promise: “We’ll handle the dirty work.” The postcard emphasized convenience, free delivery, and contactless service — and featured a smiling delivery driver at the door. A QR code led to an easy booking form. AI targeting filtered households based on income, commuting behavior, and proximity to service zones. Facebook and Google ads followed up with the same messaging.

The Results

8,700 postcards mailed, 211 QR scans, and 164 new clients acquired. The campaign generated $41,200 in revenue through subscriptions and weekly orders, with an ROI of 946%. Most new customers rebooked within the first 30 days.

$41,200 Campaign Revenue 946% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	6,800	158
Facebook	7,200	174

Learn more about ROI →

Key Takeaways

• Messaging focused on ease + safety led to high trust and conversion

• QR code simplified booking and removed friction

• OMNI reach’s AI targeting reached the right households based on habits

• The brand positioned itself as a premium, modern alternative to drop-off dry cleaning

Customer Reviews

“We booked our entire pickup route within the first 2 weeks. This campaign crushed our expectations.”

— Tamara, Route Manager

“The message was clean, clear, and perfectly matched our brand. QR scans just kept rolling in.”

— Ravi, Marketing Director

“Customers weren’t just new — they were loyal. Nearly everyone became a repeat client.”

— Erica, Client Relations Manager