Pet Subscription Service Sees 40% Increase in Subscriptions With Monthly Box Offer

Pet Services / Subscription Campaign “The postcard effectively highlighted our personalized pet boxes, leading to a boost in sign-ups with a strong first month discount.”

The Challenge

This pet subscription box company needed a targeted approach to reach pet owners looking for personalized monthly deliveries of toys, treats, and pet surprises. They wanted to increase subscription sign-ups while promoting the benefits of tailored boxes for pets.

The Strategy

They mailed 4,500 postcards with the headline “Unbox Happiness Every Month!”, emphasizing the customization of their monthly pet boxes, with the added incentive of 20% off the first month. The postcards featured a cute dog image with a box of treats and a clear call-to-action to get the first box. OMNI REACH, powered by AI, helped identify pet owners who would be most likely to subscribe. They used QR codes and digital ads to convert leads quickly.

The Results

The campaign generated 25 total responses — 18 tracked calls and 7 QR submissions for the first box. They secured 20 new subscriptions, generating $20,000 in revenue. OMNI ads produced 15,500 impressions and 220 clicks.

$20,000 Total Revenue 809% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	7,900	118
Facebook	5,400	98

Learn more about ROI →

Key Takeaways

• Clear value proposition with the free first box discount helped convert leads into paying customers

• AI-driven targeting helped the company identify the right customers who are more likely to make recurring purchases

• QR code integration increased engagement and simplified the conversion process

• The campaign outperformed previous efforts, showing strong returns and customer loyalty

Customer Reviews

“The postcards and digital campaign worked wonders for our first-month promotions. We had so many sign-ups it was hard to keep up!”

— Rachel, Marketing Director

“The combination of postcards and digital ads made it easy for us to reach pet owners, with great response rates and conversions. The QR code really helped simplify the process for customers.”

— John, Digital Campaign Manager

“The integration of the QR code, along with a focused campaign on value, helped us grow our base. The results exceeded expectations for the first month!”

— Katie, Client Experience Lead