Personal Injury Firm Attracts 48 New Clients with “Free Consultation” Campaign
This personal injury law firm wanted to drive new client cases in auto accident , malpractice , and slip & fall injury categories. Their goal was to instill urgency, establish credibility, and make it easy for injury…
The Challenge
This personal injury law firm wanted to drive new client cases in auto accident, malpractice, and slip & fall injury categories. Their goal was to instill urgency, establish credibility, and make it easy for injury victims to reach out for a free consultation.
The Strategy
The firm mailed 5,200 postcards with the bold headline “Suffering from an Injury?” and a strong subhead offering a free case review. The postcard design emphasized their $220M+ recovered statistic and featured an easy 3-step process. QR codes led to a pre-screening form, while OMNI REACH’s AI-driven targeting focused on recent accident victims, medical visits, and zip codes with high legal demand. Paid ads aligned visually with the card and ran concurrently.
The Results
The campaign produced 65 total responses — 48 consultations booked, 17 QR submissions, and 22 inquiries for slip/fall or workplace injury. The firm closed $720,000 in potential settlements across 48 signed cases. Ads delivered 17,000+ impressions and 299 clicks.
$720,000 Projected Case Value 20,471% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,200 | 156 | |
| 7,800 | 143 |
Key Takeaways
Strong proof of results ($220M+ recovered) built trust
Simplified steps helped reduce friction and confusion
AI targeting from OMNI helped attract verified prospects
Highest-performing campaign ever run by this firm
Customer Reviews
“We received 10x more calls than our typical campaign. It felt like the card spoke directly to the kind of clients we help most.”— Shane, Managing Partner
“People called and said ‘I got your postcard and I really need help.’ The QR code brought in people ready to move fast.”— Meghan, Marketing Director
“I never knew I had a case until I saw their card. I scanned the code, answered a few questions, and had an attorney call me back the same day.”— Brenda, Client