Pediatric Dental Office Increases Exams and Whitening With Family Mailer Campaign

Healthcare / Pediatric Dentistry Case Study “Parents called within hours of receiving the card. It was bright, fun, and drove bookings immediately.”

The Challenge

This pediatric dental practice wanted to fill openings in their hygiene schedule and increase whitening upgrades and ortho screenings. While their internal reminders were strong, they needed a fresh campaign to bring in new families before summer break.

The Strategy

They launched a 5,100-piece postcard campaign targeting local parents with children ages 4–14. The design featured a bright, cheerful headline — “Healthy Bright Smiles!” — and four irresistible offers, including free consults and an electric toothbrush gift. Facebook and Google ads launched in sync using OMNI reach SMB, reinforcing the offers across mobile and desktop devices.

The Results

The campaign brought in 27 total responses, with 21 from tracked phone calls. They booked 18 new patient exams and converted 6 families into ongoing ortho/whitening plans, generating $14,400 in revenue. The ad campaign produced 14,800 impressions and over 197 clicks.

$14,400 Total Revenue 554% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	8,500	106
Facebook	6,300	91

Learn more about ROI →

Key Takeaways

• Pediatric dental campaigns perform best with bright colors and multiple offers

• OMNI reach SMB simplifies lead tracking across channels

• Parents appreciated the clear call-to-action and bonus offers

• This was the office’s most successful acquisition campaign in 3 years

Customer Reviews

“We never had this many orthodontic consults from one campaign. The postcard made a big impact.”

— Alicia, Marketing Director

“It was fun, colorful, and highly effective. The team booked 18 families in 2 weeks.”

— Stephanie, Pediatric Dentist

“OMNI made it easy to monitor response across all platforms. Our ROI was the highest it’s ever been.”

— Devon, Digital Strategy Manager