Paving Contractor Lands 19 New Jobs With Free Estimate Postcard Campaign
This paving contractor wanted to attract more high-ticket driveway and parking lot jobs before the season slowed down. Their team had a strong reputation locally, but lead flow was inconsistent and referral-only…
The Challenge
This paving contractor wanted to attract more high-ticket driveway and parking lot jobs before the season slowed down. Their team had a strong reputation locally, but lead flow was inconsistent and referral-only strategies weren’t scalable.
The Strategy
They mailed 4,500 bold black-and-yellow postcards with the headline “Asphalt Paving Services – Free Estimate”. The offer and layout made it easy to scan and act quickly. OMNI reach SMB launched ads on Facebook and Google with identical design and offer. All calls and clicks were tracked for full-funnel reporting.
The Results
The campaign produced 31 total responses — 24 phone calls and 7 form submissions. The team booked 22 estimates and closed 19 new jobs, totaling $18,900 in revenue. Digital ads delivered 14,900+ impressions and 217 total clicks.
$18,900 Total Revenue 641% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 115 | |
| 6,200 | 102 |
Key Takeaways
Black + yellow color scheme with bold typography drove above-average call rate
OMNI reach SMB enabled lead tracking from postcard to click to contract
This was the most cost-effective campaign for the client since launching their business
5 of the closed jobs were referrals from initial responses — snowball ROI
Customer Reviews
“This campaign put us in front of the right homes at the right time — we had to hire weekend help.”— James, Operations Manager
“Best ROI we’ve had from any postcard — and the OMNI ads doubled our visibility.”— Daniela, Marketing Director
“We closed 19 jobs and even got 5 referrals from the same list. Clear messaging made it easy.”— Tommy, Sales Manager