Paving Company Gains 18 New Projects With Targeted “Right Finish” Postcard Campaign

Construction / Paving & Driveway Services Campaign “Our sales team saw immediate inquiries for jobs. The project-specific visuals got the right attention.”

The Challenge

This paving company needed to increase business for paving and sealcoating jobs while capitalizing on the off-season. Their primary goal was to target residential homeowners, property managers, and HOA communities needing maintenance or new driveways.

The Strategy

They mailed 4,700 postcards with the bold message “Protect Your Pavement. Extend Its Life.” The postcard prominently featured a before-and-after image of pavement and sealcoating to visually show the transformation. OMNI REACH powered by AI allowed the contractor to target high-intent property owners, particularly those with aging driveways and parking lots. A QR code was added for easy free estimates.

The Results

The campaign produced 28 responses — 22 tracked calls and 6 QR code-based submissions. They booked 20 jobs and generated $20,000 in revenue. OMNI ads produced 16,800 impressions and 220 total clicks.

$20,000 Contract Revenue 488% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	8,600	115
Facebook	6,700	104

Learn more about ROI →

Key Takeaways

• Before-and-after images increased conversion by showcasing results visually

• AI-driven targeting helped reach property owners in need of immediate sealcoating

• The QR code simplified the booking process, resulting in higher conversion

• This was the company’s most successful postcard campaign to date

Customer Reviews

“This postcard hit exactly when builders needed us — and OMNI helped us close fast.”

— Shawn, Sales Manager

“The walkthrough option made it so easy to start conversations. We gained repeat builder clients.”

— Melanie, Client Relations Manager

“Clear message, clean offer. OMNI gave us total visibility from scan to signed contract.”

— Craig, Marketing Director