Oak & Hearth Drives $95K in Sales with AI-Powered Comfort Campaign
Oak & Hearth needed to break through a saturated local market and promote their handcrafted living room sets without discounting the value of their brand. They sought a campaign that could blend style, reach, and…
The Challenge
Oak & Hearth needed to break through a saturated local market and promote their handcrafted living room sets without discounting the value of their brand. They sought a campaign that could blend style, reach, and intent-driven response — without wasting budget on generic ad targeting.
The Strategy
OMNI reach SMB used AI to identify high-value furniture shoppers based on online behavior, income, and recent move data. A rich, warm-toned postcard showcasing Oak & Hearth’s signature sectional and coffee table was mailed to 12,000 households. A QR code made browsing the sale collection effortless. Simultaneously, AI-powered Google and Facebook ads retargeted those same addresses, generating multiple touchpoints. The campaign optimized for buyers looking to furnish new homes or upgrade specific rooms, prioritizing users most likely to complete a purchase.
The Results
With 233 QR scans and 198 completed orders, the campaign generated $95,000 in tracked sales. From cozy sofas to full room packages, the average ticket price exceeded $475. Oak & Hearth saw their most profitable Q1 yet — and established lasting visibility in their community.
$95,000 Projected Annual Revenue 1,348% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 15,800 | 248 | |
| 14,200 | 219 |
Key Takeaways
- Sleek design and action-oriented messaging elevated the brand’s credibility
- OMNI reach AI precisely targeted sports-minded households in the local area
- QR code converted interest into trials with minimal drop-off
Customer Reviews
“We loved the precision. We didn’t just get leads — we got enrollments that stuck around.”— Laura, Owner
“We’ve used other postcard programs, but nothing converted like this. The AI targeting is the difference.”— Mei-Lin, Marketing Director
“That free trial offer crushed it. Best ROI on a campaign we’ve ever seen.”— Chris, Sales Manager