New Clinic Launches with 204 Walk-Ins from “Now Open” Postcard Campaign
Northside Urgent Care needed to spread the word about their new location quickly, making sure nearby residents knew they were open and accepting walk-ins. Competing clinics already had a local presence, so visibility…
The Challenge
Northside Urgent Care needed to spread the word about their new location quickly, making sure nearby residents knew they were open and accepting walk-ins. Competing clinics already had a local presence, so visibility and speed were critical.
The Strategy
OMNI reach SMB launched a postcard and digital campaign announcing “Now Open in Your Neighborhood!” The postcard featured the clinic’s medical team and a large QR code to check hours and services. AI targeting focused on high-traffic residential areas with limited immediate care options. Retargeting on Facebook and Google ensured the message was seen across platforms for a full week prior to opening.
The Results
From 9,300 postcards, the clinic saw 204 walk-ins and $71,400 in revenue during the first month. With 189 QR scans and 320 total digital ad clicks, the clinic earned a 1,667% ROI and built strong community awareness.
$71,400 Revenue from New Visits 1,667% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 10,700 | 172 | |
| 9,400 | 148 |
Key Takeaways
Professional visuals made the new clinic feel trustworthy and fully operational
OMNI reach AI zeroed in on nearby households in urgent care deserts
QR code and online ads reduced uncertainty and drove same-day visits
The campaign launched the clinic with visibility, patients, and momentum
Customer Reviews
“This was by far our most effective opening strategy. We saw results immediately.”— Alisha, Medical Director
“The postcard gave us the credibility and foot traffic we needed day one.”— Michael, Clinic Manager
“We got real walk-ins and long-term patients — not just one-time visits.”— Karen, Patient Services Coordinator