Move-Out Cleaning Service Books 20 Jobs with Postcard + Digital Campaign

Home Services / Move-Out Cleaning Campaign “Our phone rang off the hook after sending these out — and the QR code made booking easy.”

The Challenge

This cleaning service was looking to expand their customer base for move-out cleaning services. They needed to capture people actively moving and needing quick, affordable cleaning solutions. Their previous marketing relied on limited referrals and word of mouth, but they were missing out on broader reach.

The Strategy

They mailed 4,700 postcards with a simple yet bold design: “MOVING? LEAVE THE CLEANING TO US!” They offered flat-rate cleanings starting at $99 for move-out services, ensuring pricing transparency. The postcard included a QR code for easy quote requests. OMNI REACH, powered by AI, targeted likely customers who were moving, optimizing the leads for maximum impact across digital ads.

The Results

The campaign produced 28 total responses — 22 tracked phone calls and 6 QR form submissions. They booked 18 jobs with $19,600 in revenue. Digital ads yielded 15,700 impressions and 211 clicks.

$19,600 Total Revenue 684% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	8,500	110
Facebook	6,200	101

Learn more about ROI →

Key Takeaways

• Flat-rate, easy-to-understand pricing attracted customers who felt confident booking immediately

• AI-driven lead targeting allowed for better engagement and cost-effective marketing

• QR code integration streamlined conversions, helping clients instantly request quotes

• This was their most successful postcard-driven campaign in 6 months

Customer Reviews

“The $99 offer caught people’s attention — and once they scanned, they booked fast.”

— Ashley, Owner

“The postcard + OMNI ads gave us the highest lead-to-job ratio we’ve ever seen.”

— Brandon, Marketing Director

“We could track every scan, every click, and every job. Full control from start to finish.”

— Emily, Client Services Manager