Meal Service Books 14 Business Accounts With High-Impact B2B Postcard Campaign

Food & Beverage / B2B Office Meal Delivery Campaign “The postcard made it simple for HR teams to scan and set up an account — we saw results immediately.”

The Challenge

This office catering service wanted to expand its corporate meal delivery accounts and needed a fast, trackable way to reach office managers and HR teams. Their previous outreach relied heavily on cold calling, which yielded inconsistent results.

The Strategy

They mailed 4,800 postcards with the headline “Fuel Your Team — Fresh Meals Delivered Daily!” The card highlighted key selling points: rotating menus, dietary accommodations, and on-time delivery. A QR code allowed instant business account setup. OMNI reach SMB launched matching digital ads on Facebook and Google and tracked all calls, clicks, and QR scans.

The Results

The campaign generated 29 total responses — 22 by phone and 7 QR-based inquiries. The business signed 14 new meal delivery accounts, generating over $18,700 in monthly recurring revenue. OMNI ads produced 15,800+ impressions and 233 total clicks.

$18,700 Total Revenue 568% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	9,100	124
Facebook	6,700	109

Learn more about ROI →

Key Takeaways

• B2B meal services convert well when framed around convenience and team productivity

• QR code + phone CTA gave busy office managers flexible response options

• OMNI reach SMB ensured full tracking of offline and online conversions

• This campaign outperformed email-based outreach by over 3x

Customer Reviews

“HR departments loved the clarity and simplicity. This card opened doors immediately.”

— Tara, Director of Client Relations

“We booked 14 accounts, and most of them now order 3x a week. Couldn’t ask for better ROI.”

— Jordan, Business Development Manager

“OMNI made it easy to track every call and click — and the campaign paid for itself in the first month.”

— Lydia, Marketing Analyst