Local Pharmacy Gains 240+ Prescription Refills with AI-Powered Postcard Campaign
WellSpring Pharmacy, a neighborhood health provider, wanted to increase local awareness and boost refill activity, especially among patients who had not visited in over six months. With growing competition from…
The Challenge
WellSpring Pharmacy, a neighborhood health provider, wanted to increase local awareness and boost refill activity, especially among patients who had not visited in over six months. With growing competition from mail-order services and national chains, they needed a solution that would cut through the noise and bring customers back to their trusted hometown pharmacy
The Strategy
Using OMNI reach — our AI-powered lead generation and retargeting platform — the pharmacy launched a hybrid campaign that combined 10,000 high-impact postcards with personalized digital ads across Google and Facebook. Each postcard featured a clear, inviting headline and a QR code for instant refill access. OMNI reach’s intelligent targeting ensured the campaign was delivered only to those most likely to respond — including past refillers, elderly households, and nearby residents seeking convenient care. The integrated QR code provided a frictionless path to refill online, enhancing ease and urgency.
The Results
The campaign generated 243 confirmed refills, including 185 QR code scans, leading to an estimated $24,000 in revenue — a 418% return on investment. The digital ads served over 16,000 impressions and drove 323 clicks, keeping the brand top-of-mind throughout the campaign window. The pharmacy also noted a rise in walk-ins and family referrals, further extending the campaign’s long-term value.
$24,000 Revenue from Refills 418% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,100 | 165 | |
| 7,500 | 158 |
Key Takeaways
The QR code created an immediate and easy response path, significantly increasing refill conversions.
AI-powered OMNI reach targeting delivered postcards and ads to patients most likely to act.
This was the pharmacy’s highest-converting refill promotion to date — proving that hybrid outreach drives real revenue.
Customer Reviews
“OMNI reach helped us reconnect with long-lost patients. We saw a jump in both walk-ins and online orders. It was exactly what we needed.”— Chris, Lead Pharmacist
“I’ve never seen this kind of return on a direct mail campaign. The QR code feature was a game-changer — customers loved how fast it worked.”— Julie, Marketing Director
“Our refill volume nearly doubled. The AI ads kept reminding customers, even after the postcard — that’s what made it work so well.”— Ahmed, Customer Care Manager