Local Church Welcomes 92 New Visitors With “Come As You Are” Postcard + OMNI Campaign
This local church needed a way to extend a personal and welcoming invitation to their broader community in time for their new fall service series. While active on social media, leadership felt they weren’t reaching…
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Days Hours Minutes Seconds Faith-Based / Church Invitation Campaign “This postcard spoke straight to the heart. It helped people feel welcome before they even walked through the doors.”
The Challenge
This local church needed a way to extend a personal and welcoming invitation to their broader community in time for their new fall service series. While active on social media, leadership felt they weren’t reaching households offline that might be searching for a church home.
The Strategy
They mailed 6,200 full-color postcards featuring a classic church photo, warm woodgrain background, and the headline “Come As You Are.” A QR code linked to service times, kids’ programs, and an FAQ page. OMNI reach SMB launched Google and Facebook ads matching the card imagery and tracked all scans, clicks, and web form visits.
The Results
The campaign welcomed 92 first-time visitors over six Sundays. QR code scans reached 47, and OMNI ads generated over 15,400 impressions and 238 total ad clicks. Several visitors noted they kept the postcard pinned on their fridge until they attended.
92 New Visitors $22.50 Cost Per VisitorDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 127 | |
| 6,700 | 111 |
Key Takeaways
Personal language (“Come As You Are”) + inviting visuals drove action
OMNI reach SMB helped track both postcard and ad responses in real time
QR code to welcome page improved visitor prep and first-visit experience
Direct mail filled pews faster and more affordably than prior billboard campaign
Customer Reviews
“The ‘Come As You Are’ postcard made first-time visitors feel comfortable before they even stepped inside.”— Pastor Eric Johnson, New Life Church
“We were amazed how many families scanned the QR and then visited the next weekend.”— Debbie Wu, Living Hope Community Church
“This campaign brought in visitors we hadn’t reached on social media. OMNI gave us complete visibility.”—Jason Bennett, Crossroads Fellowship