Landscaping & Hardscaping Services See 25% Increase in Leads with Targeted Seasonal Campaign
This landscaping company needed to engage homeowners looking for lawn care , hardscaping , and property maintenance services. With the seasonal storm season approaching, they aimed to attract homeowners interested in…
The Challenge
This landscaping company needed to engage homeowners looking for lawn care, hardscaping, and property maintenance services. With the seasonal storm season approaching, they aimed to attract homeowners interested in protecting their landscapes with professional care and services.
The Strategy
They mailed 4,800 postcards with the headline “From Lawn Care to Hardscaping We Do It All!”, emphasizing their complete services for maintaining and improving outdoor spaces. The postcards highlighted key services such as weed control, landscaping design, and patio installation. OMNI REACH’s AI-driven targeting helped them identify homeowners looking to transform their yards and provided digital ads to reinforce the postcard messaging. A QR code led to a personalized landing page where customers could request a free estimate.
The Results
The campaign generated 35 responses — 24 tracked phone calls and 11 QR code submissions. They secured 28 new clients, generating $18,000 in revenue. OMNI ads delivered 14,800 impressions and 185 clicks, driving more prospects to the estimate page.
$18,000 Total Revenue 757% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,200 | 130 | |
| 5,800 | 100 |
Key Takeaways
Clear value proposition centered on affordable and comprehensive landscaping solutions
AI-targeted leads helped engage high-quality prospects ready to make decisions
QR code integration simplified the process of booking free estimates, boosting conversions
This was the company’s most effective seasonal campaign, generating high-quality leads and steady revenue growth
Customer Reviews
“The postcard campaign helped us reach homeowners who were looking to upgrade their yards. We saw immediate interest in both our lawn care and hardscaping services.”— Julie, Landscaping Consultant
“OMNI REACH’s AI targeting helped us find the right leads. The QR code made it easy for prospects to get a quick estimate, boosting conversions.”— Tom, Marketing Director
“This was by far our most effective campaign. The combination of clear messaging and AI-driven targeting helped us acquire more clients this season than ever before.”— Rick, Client Acquisition Manager