International School Boosts Enrollment With Postcards + OMNI REACH Ads
A private international school offering an IB curriculum sought to boost mid-year and upcoming academic year enrollments. They needed to reach globally-minded parents in their city who were not yet aware of the…
The Challenge
A private international school offering an IB curriculum sought to boost mid-year and upcoming academic year enrollments. They needed to reach globally-minded parents in their city who were not yet aware of the school’s offerings — and who might be considering alternatives with similar academic quality.
The Strategy
The campaign utilized a premium postcard with a QR code directing recipients to a fast-track application and inquiry form. OMNI Reach AI narrowed the list to high-income neighborhoods and families with school-age children. The postcard’s message — “A World-Class Education, A Global Future” — was supported by digital ads across Facebook and Google, timed to follow the initial mail drop. The repetition across channels built familiarity with the school brand and program benefits.
The Results
Within 6 weeks, the school gained 18 new enrollments — generating $108,000 in tuition revenue and achieving a 521% ROI. Parents often mentioned the postcard and online ads during tours. The QR code had a high scan-through rate, especially among mobile users. The campaign provided both immediate conversions and a longer-term pipeline of applicants.
$108,000 Total Revenue 521% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 39,200 | 834 | |
| 27,800 | 499 |
Key Takeaways
OMNI Reach AI accurately identified high-intent families
Postcard created credibility and drove appointment scheduling
QR codes simplified the inquiry process for busy parents
Online ads reinforced the school’s academic positioning
Customer Reviews
“We were full for three grade levels by March — the response was amazing.”— Lena, Admissions Coordinator
“Postcard marketing was our secret weapon this year. The digital integration was key.”— Jared, Director of Admissions
“The campaign felt polished, professional, and impactful. Parents were impressed.”— Fiona, Marketing Coordinator