Injury Law Firm Books 12 New Cases with Postcard and Ad Retargeting Campaign
This injury law firm needed a more effective way to target clients who had suffered slip & falls, car accidents, or workplace injuries. Their PPC ads were expensive, and online leads weren’t converting. They wanted a…
The Challenge
This injury law firm needed a more effective way to target clients who had suffered slip & falls, car accidents, or workplace injuries. Their PPC ads were expensive, and online leads weren’t converting. They wanted a local campaign that would create immediate phone calls and measurable return.
The Strategy
They mailed 3,500 postcards across three zip codes, targeting mid-income homeowners and renters using OMNI reach SMB. The headline “Are You Suffering from an Injury?” was paired with four photo icons for slip & fall, auto accident, animal attack, and workplace injury. Google and Facebook ads ran simultaneously to reinforce the offer across all channels.
The Results
The campaign generated 27 responses, with 21 tracked phone calls and 6 online inquiries. Of those, 12 became signed clients, totaling $28,800 in projected retainer revenue. Google ads delivered 112 clicks and 9,800 impressions, while Facebook drove 95 clicks and 7,200 impressions.
$28,800 Total Revenue 786% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,800 | 112 | |
| 7,200 | 95 |
Key Takeaways
Specific visual injury types improved empathy and relevance
Matching creative across mail and digital increased engagement
OMNI reach SMB simplified execution and gave full transparency
This campaign generated more signed clients than their last 3 months of PPC ads combined
Customer Reviews
“We love this campaign. We went from 2 leads per week to multiple per day. Postcards plus ads = gold.”— Claire Blevins, Blevins Injury Group
— Tariq Williams, Williams & Ford LLP
“We track everything. This was the most transparent and efficient campaign I’ve ever launched.”— Marisol Rivera, Justice Alliance Law