HVAC Company Increases Summer Service Calls with Postcard Coupon Campaign
This HVAC company was looking to boost tune-ups, dryer vent cleaning, and duct work during the summer season. While they had a loyal customer base, they weren’t reaching enough new homeowners in the area. Their…
The Challenge
This HVAC company was looking to boost tune-ups, dryer vent cleaning, and duct work during the summer season. While they had a loyal customer base, they weren’t reaching enough new homeowners in the area. Their digital ads weren’t generating enough traction, and they needed a more proactive way to create leads and fill technician schedules.
The Strategy
They launched a direct mail campaign with 7,000 postcards promoting 4 summer offers, including $50 off A/C tune-ups and $249 for whole-house duct cleaning. The message—“Keep your family cool and comfy”—was paired with OMNI reach SMB digital ads across Google and Facebook. All responses were tracked by phone and web.
The Results
The campaign delivered 42 total responses, including 36 tracked calls and 6 online form submissions. They booked 29 service calls and generated $27,800 in revenue, including duct cleanings and upsells to membership plans. Facebook and Google ads produced 219 total clicks and over 14,000 combined ad displays.
$27,800 Total Revenue 705% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 102 | |
| 6,200 | 117 |
Key Takeaways
Homeowners respond well to seasonal offers that are specific and time-limited
Visual consistency between postcards and digital ads improves recognition and response
OMNI reach SMB helped streamline the campaign and made results easy to track
Revenue exceeded expectations, and the team plans to repeat this annually
Customer Reviews
“Postcards still get results! This was one of the only campaigns where I could track every single call.”— Tom, Owner
“We love how easy OMNI made it to coordinate our offline and online ads. The response was better than any solo ad run.”— Jen, Marketing Manager
“We booked over 25 jobs and signed up 6 new service members. It’s a no-brainer for seasonal HVAC marketing.”— Ryan, Operations Manager