Homebuyer Campaign Closes 8 Transactions and $720K in Sales Volume
A residential real estate agent wanted to reach renters who were financially ready to buy but didn’t realize they qualified. Prior efforts using email lists and pay-per-click ads weren’t producing serious leads. The…
The Challenge
A residential real estate agent wanted to reach renters who were financially ready to buy but didn’t realize they qualified. Prior efforts using email lists and pay-per-click ads weren’t producing serious leads. The goal was to pre-qualify and convert ready-to-buy prospects into consultations and closings.
The Strategy
OMNI reach launched a direct mail campaign with a bold message: “It’s Time to Buy.” The postcard was mailed to 9,200 households, filtered by AI based on rent price, household income, and mortgage eligibility signals. A QR code led recipients to a free consultation landing page synced with Facebook and Google ads to reinforce trust and visibility. The creative emphasized the opportunity to own for what they’re already paying in rent, with no upfront commitment.
The Results
The campaign generated 54 QR responses and closed 8 home purchases within 60 days. The resulting total sales volume exceeded $720,000, with an ROI of 988%. The average lead quality was significantly higher than previous PPC campaigns.
$720,000 Sales Volume 988% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 7,600 | 161 | |
| 8,100 | 174 |
Key Takeaways
Strong call-to-action and bold design created urgency and visibility
OMNI reach’s AI targeting filtered out non-qualified renters
QR funnel pre-screened serious buyers before consultation
Campaign outperformed traditional lead gen and built a solid local buyer pipeline
Customer Reviews
“These weren’t cold leads. We met with people who were pre-approved or ready to apply the day they reached out.”— Emily, Realtor
— Jermaine, Realtor
— Rachel, Realtor