Home Insurance Provider Increases Storm Coverage Sign-ups by 45% with Targeted Postcard
This home insurance provider needed to reach homeowners and renters in preparation for storm season . The goal was to promote their storm coverage options , including wind & hail damage , flood protection , and…
The Challenge
This home insurance provider needed to reach homeowners and renters in preparation for storm season. The goal was to promote their storm coverage options, including wind & hail damage, flood protection, and emergency accommodations, and to drive immediate consultations.
The Strategy
They mailed 5,300 postcards with the headline “Is Your Home Protected for Storm Season?”, emphasizing their no-hassle storm coverage options. The postcard also included QR codes for easy access to fast, personalized quotes and digital claims. OMNI REACH, powered by AI, helped them target homeowners and renters who were at risk of storm damage and looking for comprehensive insurance solutions. The campaign was complemented with Google and Facebook ads that increased the visibility of their coverage options.
The Results
The campaign generated 30 responses — 22 tracked phone calls and 8 QR code submissions for personalized quotes. They secured 25 new clients, generating $21,500 in revenue. OMNI ads delivered 17,500 impressions and 250 clicks, helping to further boost engagement and consultations.
$21,500 Total Revenue 797% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,800 | 118 | |
| 7,000 | 130 |
Key Takeaways
Clear, direct messaging around storm protection resonated with homeowners and renters
AI-targeted leads helped the company identify high-intent prospects
QR code integration streamlined the quote process and resulted in immediate conversions
This was their most successful storm season campaign, with both increased revenue and high-quality leads
Customer Reviews
“This campaign helped us reach homeowners looking for storm coverage solutions. The use of the QR code made the process easier for prospects to act immediately.”— Kelsey, Outreach Coordinator
“We experienced an uptick in responses from homeowners ready to buy storm insurance. The targeted messaging was on point for this time of year.”— David, Policy Advisor
“OMNI REACH’s AI targeting helped us reach homeowners at risk of storm damage. The results from the postcards and ads were impressive, and we gained new, loyal clients.”— Megan, Marketing Director