Holiday Dental Campaign Fills Hygiene Schedule and Generates $15K in Revenue
This dental office needed to fill last-minute hygiene and cleaning appointments before the year ended. They wanted to target patients who hadn’t returned in 6+ months and encourage them to use end-of-year insurance…
The Challenge
This dental office needed to fill last-minute hygiene and cleaning appointments before the year ended. They wanted to target patients who hadn’t returned in 6+ months and encourage them to use end-of-year insurance benefits.
The Strategy
The practice mailed 4,200 holiday-themed postcards with a “Free Exam” offer and a cheerful group photo of the dental team. OMNI reach SMB automatically launched display ads on Google and Facebook to support recall and drive repeat impressions. All calls and clicks were tracked to measure response and ROI.
The Results
The campaign generated 24 responses, 19 of them tracked by phone. The practice booked 16 hygiene cleanings and 5 treatments, producing $15,000 in revenue. Digital ads generated over 15,000 impressions and 193 total clicks.
$15,000 Total Revenue 614% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,800 | 104 | |
| 6,200 | 89 |
Key Takeaways
Holiday messaging drives urgency for benefits-based scheduling
OMNI reach SMB makes it easy to run synchronized campaigns across mail and digital
Bright visuals and team-focused photos help build trust
This was their highest-performing year-end campaign in 2 years
Customer Reviews
“The card felt festive but professional. We booked our last open hygiene spots within four days.”— Ashley, Dentist
“This campaign helped us reach patients who hadn’t been in since the pandemic. Great results.”— Eric, Practice Manager
“Everything was smooth with OMNI. We saw results, tracked clicks, and knew exactly what we got out of it.”— Lana, Marketing Director