Full-Service Shop Generates $25K With High-Quality Multi-Brand Repair Campaign

Automotive / Multi-Brand Vehicle Repair Campaign “We got Mercedes, Subaru, and Lexus owners from one mailing — they all came in using the coupons.”

The Challenge

This performance-oriented auto repair shop wanted to attract a broader range of customers, including luxury import and domestic vehicle owners. They were offering premium work at affordable rates but needed a campaign to reflect that — and bring those drivers in.

The Strategy

They launched a 5,200-piece postcard campaign with clean, modern visuals and bold offers: free inspections, $25 off any repair, and $20 off oil changes. The design emphasized trust, value, and multi-brand specialization (BMW, Lexus, Toyota, Ford, etc.). OMNI reach SMB ran synchronized digital ads across Google and Facebook to support the print campaign.

The Results

The campaign produced 34 total responses — 28 of them from tracked phone calls. Of the 27 cars brought in, 17 received paid services, generating $25,100 in revenue. Ads produced over 16,700 impressions and 220+ combined clicks.

$25,100 Total Revenue 684% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	9,500	114
Facebook	7,200	106

Learn more about ROI →

Key Takeaways

• Multi-offer layout appeals to broad vehicle base and improves redemption

• OMNI reach SMB allowed for consistent branding and tracking across platforms

• This campaign delivered the highest ROI of any general service campaign run by the shop

• Coupon response rate was highest for “any repair” and oil change incentives

Customer Reviews

“We got great diversity in leads — people with Volvos, Subarus, and even a Tesla came in using the coupons.”

— Megan, Marketing Director

“This campaign gave us our best balance between entry-point offers and high-value repairs.”

— Derrick, Service Manager

“Strong branding, trackable results. It was our highest-performing offer-based postcard in two years.”

— Rachel, Operations Director