Free Inspection Postcard Drives 47 Booked Repairs in 12 Days
A regional roofing and exterior contractor wanted to generate more inbound inspection requests — particularly for non-storm damage like aging siding, clogged gutters, or roofing wear. Most homeowners didn’t realize…
The Challenge
A regional roofing and exterior contractor wanted to generate more inbound inspection requests — particularly for non-storm damage like aging siding, clogged gutters, or roofing wear. Most homeowners didn’t realize they had issues until it was too late.
The Strategy
OMNI reach designed a full-color postcard offering a free inspection for roof, gutter, and siding damage. Bright yellow headlines and a QR code made the offer easy to claim. The campaign targeted homes aged 12+ years and ZIP codes with frequent weathering and seasonal repair patterns. Facebook and Google ads reinforced the offer with before/after visuals and fast action messaging.
The Results
From 6,900 postcards, the campaign generated 91 QR scans, leading to 47 full inspections and booked repairs. The company earned $218,000 in revenue, with a 1,078% ROI. Gutter and siding repairs made up nearly 30% of the bookings — a key growth goal.
$218,000 Revenue from Repairs 1,078% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 7,400 | 174 | |
| 6,900 | 148 |
Key Takeaways
Visual urgency and clean design helped drive QR engagement
“Free inspection” messaging overcame the hesitancy to act
QR + digital follow-up created fast conversions and multi-service upsells
Campaign diversified revenue across multiple service lines
Customer Reviews
“The cards hit the perfect ZIPs. We were booked solid for 10 days with full siding, gutter, and roof inspections.”— Chase, Operations Manager
“We picked up repair jobs that wouldn’t have come through storm damage leads. This was a different — and very effective — funnel.”— Brittany, Marketing Director
“We closed more multi-trade jobs from this one campaign than we did all last month. The QR code made it easy for homeowners to act quickly.”— Daniel, Sales Manager