Flooring Brand Closes $144K in Pet-Friendly Sales with Targeted Mailer
GreenStep needed to reach pet owners frustrated with scratched, damaged, or hard-to-clean flooring. Their digital ads were underperforming, and showroom traffic was down. They needed a targeted approach to showcase…
The Challenge
GreenStep needed to reach pet owners frustrated with scratched, damaged, or hard-to-clean flooring. Their digital ads were underperforming, and showroom traffic was down. They needed a targeted approach to showcase their specialty product line.
The Strategy
OMNI reach launched a postcard campaign focused on durability and cleanliness — two pain points for pet owners. Using behavioral targeting, mailers went to dog- and cat-owning households based on online shopping behavior and vet clinic proximity. The creative featured a warm pet-forward design with a strong QR code CTA offering a free pet-proof flooring quote. Matching Facebook and Google ads mirrored the postcard for multi-channel lift.
The Results
8,700 postcards were mailed. The campaign generated 132 QR scans and 98 qualified consultations. The campaign closed over $144,100 in sales, driven by full-room reflooring and scratch-resistant upgrades. The return on investment reached 1,184%.
$144,100 Total Revenue 1,184% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,400 | 189 | |
| 7,600 | 173 |
Key Takeaways
Messaging focused on real-life pet challenges (scratches, messes, odor) converted well
QR quotes eliminated appointment friction
Audience targeting ensured ads and cards hit high-intent homes
Campaign helped reposition GreenStep as a premium pet-home solution provider
Customer Reviews
“We’ve run dozens of promotions — this one got the most direct response, especially from dog owners.”— Rachel, Marketing Director
“Every lead from this campaign was solid. Most came in saying, ‘My pet has destroyed our floors — help!”— Mike, Service Manager
“The postcard made a great first impression. People walked in holding it — and walked out with upgraded floors.”— Alan, Operations Director