Final Holiday Campaign Secures $224K in Lighting Contracts from 49 Clients
NorthStar Holiday Lighting wanted to finalize its season with one final push to fill remaining commercial slots. While early outreach had gone well, they needed to secure high-dollar contracts quickly before…
The Challenge
NorthStar Holiday Lighting wanted to finalize its season with one final push to fill remaining commercial slots. While early outreach had gone well, they needed to secure high-dollar contracts quickly before Thanksgiving. The messaging needed to feel urgent but premium.
The Strategy
OMNI reach developed a final-round postcard campaign showcasing a fully lit commercial building at night, paired with the confident headline: “Make Your Business Shine This Season.” The card emphasized custom design, hassle-free maintenance, and a large QR code for scheduling quotes. Geo-targeted digital ads reinforced the promotion across Facebook and Google, focused on business districts, strip malls, and commercial property managers.
The Results
Out of 6,200 postcards, NorthStar secured 49 new commercial contracts valued at $224,000 — including install, takedown, and ongoing maintenance. ROI hit 1,226%, with over 100 QR quote requests in just 10 days. The campaign booked out NorthStar’s remaining capacity ahead of their deadline.
$224,000 Revenue from Commercial Contracts 1,226% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 7,200 | 173 | |
| 6,700 | 151 |
Key Takeaways
Bold, confident messaging made this variant stand out from previous rounds
QR code made it easy for property managers to schedule quotes on mobile
High-impact imagery helped clients visualize results for their own sites
Final push campaigns work when tied to a clear deadline and premium look
Customer Reviews
“We had three centers lit in under a week. The postcard made it feel seamless — we didn’t even shop around.”— Laura, Retail Operations Manager
“We scanned the QR during a team meeting. It was fast, polished, and easy to approve.”— Jaylen, Facilities Director
“This was our first time outsourcing lights. The postcard gave us confidence — and the service delivered.”— Heather, Property Manager