Everbright HOA Campaign Closes $287K from 11 Neighborhood Contracts
EverBright Holiday Services wanted to scale their commercial lighting installations by reaching homeowners associations (HOAs), not just individuals. Their biggest challenge was coordination — they needed to win over…
HOA Lighting Campaign Books $84K in Community Contracts
“The postcard made it easy for HOA boards to say yes — and neighbors followed fast.”
The Challenge
EverBright Holiday Services wanted to scale their commercial lighting installations by reaching homeowners associations (HOAs), not just individuals. Their biggest challenge was coordination — they needed to win over community decision-makers with a compelling offer and turnkey process.
The Strategy
OMNI reach deployed a postcard campaign targeted to HOA board members and property managers in upper-income ZIP codes. The postcard promoted discounted group rates, uniform community designs, and full installation/removal. It included a nighttime visual of a fully lit community and a QR code to request a community quote. Facebook and Google ads reinforced the message to both decision-makers and residents.
The Results
6,200 postcards mailed, 93 QR responses, and 8 HOA contracts signed. The campaign generated $84,000 in total revenue across bundled installs and seasonal service agreements. The ROI reached 1,312%, and client teams stayed fully booked from November through mid-December.
$84,000 Campaign Revenue 1,312% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 7,300 | 174 | |
| 8,100 | 186 |
Key Takeaways
Group messaging created social proof and encouraged board-level discussions
QR funnel simplified quote requests and sped up booking
Community-wide visuals helped prospects imagine the final result
OMNI reach’s timing aligned perfectly with seasonal interest
Customer Reviews
“The postcard showed us exactly what we needed. Within days, we had neighbors requesting it community-wide.”— Laura, HOA Board Member
“Easy to schedule, easy to sell. Their postcard did all the explaining for us.”— Mike, Real Estate Agent
“We hit our booking target 3 weeks early thanks to OMNI reach. HOA leads were hot and closed fast.”— Jessie, Sales Director