Enrollment Campaign Adds 42 Families with 50% Off Offer
A childcare center needed to fill open spots across its toddler, preschool, and pre-K programs during a slow enrollment season. With increased competition and families hesitant on pricing, the center required a bold…
The Challenge
A childcare center needed to fill open spots across its toddler, preschool, and pre-K programs during a slow enrollment season. With increased competition and families hesitant on pricing, the center required a bold offer to create urgency.
The Strategy
OMNI reach designed a vibrant postcard featuring a 50% discount on registration fees valid for 30 days. The offer was paired with photos of engaged children and a QR code for immediate sign-up. Targeting ZIP codes with recent births, relocations, and parents aged 25–40, the campaign was boosted with ads on Facebook and Google for added visibility.
The Results
From 7,900 postcards mailed, the campaign generated 104 QR redemptions and resulted in 42 new family enrollments, totaling $239,400 in projected annual revenue. The center saw a 1,024% ROI, and most families enrolled within 7 days of receiving the card.
$239,400 Revenue from New Enrollments 1,024% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 176 | |
| 8,100 | 154 |
Key Takeaways
Strong visual design + discount offer created urgency
QR code provided a quick path to claim and schedule a visit
Families with 2+ children converted at the highest rate
Facebook/Google ads helped reinforce trust and increase speed to action
Customer Reviews
“The postcard felt like a real opportunity — we scanned right away and scheduled a tour.”—Amber Liu Mom of 2, ages 2 and 4
“We’d been putting it off, but the discount got us moving. So glad we joined!”—Mark Hernandez Dad of a 3-year-old enrolled in full-day pre-K
“The QR code made it easy, and the team made us feel like family. We couldn’t be happier with the experience.”—Michelle Lopez Mom of infant enrolled in 6-month program