Dental Practice Launches New Year Campaign and Closes $22K in 30 Days
This dental practice wanted to kick off the new year with strong appointment volume and increase new patient traffic. Their holiday schedule had left some open slots in January and February, and they needed an…
The Challenge
This dental practice wanted to kick off the new year with strong appointment volume and increase new patient traffic. Their holiday schedule had left some open slots in January and February, and they needed an offer-driven campaign to fill hygiene and consult blocks fast.
The Strategy
They launched a 5,600-piece postcard campaign titled “A New Year, A New You,” targeting homeowners 25–60. The design featured bold purple text and five offers: $2 exam, free implant and Invisalign consults, and 15% whitening discount. Google and Facebook ads launched simultaneously via OMNI reach SMB.
The Results
The campaign generated 31 total responses, with 24 confirmed tracked phone calls and 7 form completions. They booked 19 exams, 5 whitening upgrades, and 3 Invisalign starts, generating $22,100 in total revenue. Ads brought in 15,100 impressions and 216 total clicks.
$22,100 Total Revenue 649% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,200 | 115 | |
| 6,900 | 101 |
Key Takeaways
New Year themes paired with multi-offer layouts increase engagement
OMNI reach SMB delivered synchronized outreach across all channels
Bright design and wellness-focused messaging outperformed “clinical” postcard alternatives
This was their best January campaign in 3 years
Customer Reviews
“It was bright, modern, and motivating. The ‘New Year’ hook brought in the right patients.”— Rachel, Marketing Director
“We’ve tested a lot of postcards — this was our best performer by far.”— Mike, Service Manager
“The tracking was seamless. OMNI showed us what worked at every step.”— Alan, Operations Director