Dental Practice Fills Calendar with Postcard-Based Recall Campaign
This dental practice had a solid base of loyal patients but struggled with appointment follow-through and annual exam compliance. Text reminders weren’t reaching everyone, and missed visits were costing them…
The Challenge
This dental practice had a solid base of loyal patients but struggled with appointment follow-through and annual exam compliance. Text reminders weren’t reaching everyone, and missed visits were costing them thousands in hygiene revenue.
The Strategy
The office mailed 4,200 appointment reminder postcards to all active and dormant patients. The card design was bright and friendly, reinforcing confidence with a simple message: “You have a scheduled dental appointment.” OMNI reach SMB ads on Facebook and Google retargeted the same audience to boost visibility and response.
The Results
The campaign brought in 26 total responses — 20 from tracked calls and 6 via digital form completions. The office booked 18 hygiene appointments and upsold 7 treatment plans, producing $13,600 in revenue. Digital ads brought in 176 clicks and 13,800 impressions.
$92,000 Revenue Generated 6,000 Postcards Mailed 123 Appointments Booked 45 Calls From QR CodeDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,200 | 160 | |
| 7,700 | 148 |
Key Takeaways
Physical reminders boost compliance better than email/text alone
OMNI reach SMB made scheduling easier with tracked response
Preventive reminders lead to treatment upsells and higher patient retention
The postcard filled hygiene slots and reactivated overdue patients
Customer Reviews
“This campaign gave us the most efficient recall flow we’ve had in years. Our hygiene team was thrilled.”— Leah, Dentist
“We needed a better way to re-engage patients. The postcard and digital ads did exactly that — fast.”— Gregory, Practice Manager
“We’ll be repeating this campaign every 90 days. Easy to set up and ROI was super strong.”— Marcia, Marketing Director