Dental Practice Converts 88 New Patients with Invisalign® Offer Postcard

Dental / Adult Invisalign Marketing “We’ve never seen so many adults show interest — the postcard gave them permission to start.” 0 Postcards Mailed $0 Revenue from Invisalign® Starts 88 new treatment plans 0 New Invisalign® Cases 0 QR Code Scans Learn more about OMNI Reach → 0 Facebook Ad Displays 0 Clicks 0 Google Ad Displays 0 Clicks

The Challenge

BrightAlign Dental wanted to drive adult Invisalign consultations and boost their cosmetic dentistry revenue. While many prospects were curious about Invisalign, few took action due to perceived cost, time commitment, or embarrassment about starting later in life.

The Strategy

OMNI Reach created a targeted campaign with the reassuring message: “It’s Never Too Late to Love Your Smile.” The design featured a confident adult male and offered $500 off Invisalign with a free consultation. The campaign used AI-powered targeting to reach households aged 30–60 with a history of dental engagement or interest in cosmetic procedures. A QR code enabled instant scheduling, while follow-up Google and Facebook ads amplified the urgency and offer.

The Results

From 7,300 postcards mailed, BrightAlign Dental booked 88 Invisalign cases and logged 133 QR code scans. Total campaign revenue reached $114,400, and ROI hit 2,063%.

$114,400 Revenue from Invisalign® Starts 2,063% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	9,100	141
Facebook	8,200	119

Learn more about ROI →

Key Takeaways

• The clean, modern layout and headline resonated with cautious new contact users

• OMNI reach AI effectively targeted vision-seeking households with high intent

• The QR booking funnel reduced friction and led to fast conversion

• The campaign helped VistaClear capture a full pipeline of new contact lens patients

Customer Reviews

“We always wanted to focus more on adult cases — this postcard helped us do it quickly and with high ROI.”

— Julianne, Orthodontist

“The design didn’t feel salesy. It felt classy and motivating. We booked 27 consults in the first 10 days.”

— Jordan, Orthodontist

“We had tried Facebook ads alone, but nothing moved the needle like this postcard + retargeting campaign.”

— Melissa, Marketing Director