Dental Office Books 30 Consults With Free Exam Campaign Focused on Smile Confidence
This dental practice wanted to re-engage their local community and reach patients who felt self-conscious about their smile. Their goal was to promote affordable entry points for comprehensive care including…
The Challenge
This dental practice wanted to re-engage their local community and reach patients who felt self-conscious about their smile. Their goal was to promote affordable entry points for comprehensive care including whitening, exams, and cosmetic services.
The Strategy
They launched a 4,900-piece postcard campaign with bold text — “Stop Hiding Your Smile” — and a vibrant color palette. Offers included a free dental consultation and multiple cosmetic upgrade options. OMNI reach SMB launched matching Google and Facebook ads to retarget households and track every response.
The Results
The campaign produced 30 total responses — 25 tracked calls and 5 form submissions. They booked 21 consultations and converted 12 patients into whitening, Invisalign, and restorative care packages totaling $20,300 in revenue. Ads generated 16,200 impressions and 208 total clicks.
$20,300 Total Revenue 638% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,800 | 112 | |
| 7,400 | 96 |
Key Takeaways
Confidence-focused dental messaging boosts engagement and conversions
OMNI reach SMB made multi-channel execution seamless and measurable
Offering a free consult lowered the barrier and increased trust
Best lead quality the office reported since pre-pandemic outreach
Customer Reviews
“The phone started ringing the same day. Everyone mentioned the free consult and loved the look of the card.”— Jenna, Dentist
“We hit record bookings for Q1 — 100% tied to this campaign. OMNI gave us the visibility we needed.”— Martin, Practice Manager
“Best ROI campaign we’ve had this year. We’re scheduling more than just cleanings now — we’re doing full plans.”— Yvonne, Treatment Coordinator