Dental Office Books 25 Appointments With ‘No More Neglect’ Recall Campaign
This general dental office wanted to reactivate patients who had delayed care due to financial concerns, pandemic postponements, or anxiety. Missed appointments were affecting production, and they needed a way to…
The Challenge
This general dental office wanted to reactivate patients who had delayed care due to financial concerns, pandemic postponements, or anxiety. Missed appointments were affecting production, and they needed a way to re-engage without sounding clinical or aggressive.
The Strategy
They launched a 4,800-piece “No More Neglect” postcard campaign designed to feel supportive and empowering. The offer: a free exam with a call-to-action to schedule today. OMNI reach SMB ads were deployed on Google and Facebook to target the same radius, reinforcing the campaign online.
The Results
The campaign produced 29 total responses, including 22 tracked phone calls. They booked 25 appointments and completed cleanings, x-rays, and several restorative cases. Total campaign revenue reached $17,400. Ads generated 15,100 impressions and 199 total clicks.
$17,400 Total Revenue 656% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 108 | |
| 6,400 | 91 |
Key Takeaways
Messaging that addresses patient hesitation directly builds trust
OMNI reach SMB made tracking calls and clicks seamless
This campaign reactivated long-lost patients and brought in new families
The results beat previous recall emails and social posts combined
Customer Reviews
“Patients told us this postcard was the nudge they needed. The offer and tone were just right.”—Dr. Marcus, Dentist
“We reactivated 14 patients from our overdue list and filled 2 weeks of hygiene appointments.”— Jasmine, Hygiene Coordinator
“We needed something different from a boring email. This postcard and ad combo worked perfectly.”— Daniel, Marketing Manager