Debt Relief Company Increases Leads 25% with Targeted Postcard Campaign

Debt Relief / Financial Wellness Campaign “We finally found a marketing approach that balances empathy with performance.” 0 Postcards Mailed $0 Total Contract Value Based on client enrollments over 12 months 0 Clients Enrolled 0 QR Code Leads Learn more about OMNI Reach → 0 Facebook Ad Displays 0 Clicks 0 Google Ad Displays 0 Clicks

The Challenge

This debt relief company wanted to reach more middle-income households who were struggling with their bills but had not yet taken steps toward getting debt relief. They were looking for a clear and direct offer that would lead to immediate consultations and ongoing support.

The Strategy

They mailed 5,300 postcards with the headline “There’s Still Time to Be Debt Free”, promoting free consultations and no credit impact. The offer was clear and simple: consumers could speak to a certified advisor without any obligations. OMNI REACH, powered by AI, helped them target prospects who were actively looking for solutions to their financial struggles. The postcards included a QR code that led directly to the consultation scheduling page, making the process as easy as possible for potential clients.

The Results

The campaign generated 34 responses — 26 tracked calls and 8 QR code submissions. The company secured 28 new consultations, totaling $18,900 in revenue. OMNI ads produced 16,400 impressions and 220 clicks, driving potential clients to schedule their consultations.

$132,600 Total Contract Value 876% Return on Investment

Digital Ad Network Performance

Platform	Ad Displays	Clicks
Google	12,200	276
Facebook	14,900	318

Learn more about ROI →

Key Takeaways

• No upfront fees and free consultation messaging attracted immediate interest from individuals seeking relief

• OMNI REACH’s AI-driven targeting helped pinpoint people actively looking for debt solutions

• QR codes improved conversion rates and led to a seamless booking experience

• This was their most successful campaign to date, outperforming previous efforts

Customer Reviews

“This postcard campaign helped us engage people who needed help. The results speak for themselves.”

— Jessica, Client Services Director

“We saw immediate results. The QR code made booking consultations simple for clients.”

— Tony, Marketing Strategist

“OMNI allowed us to track calls and web interactions seamlessly, providing full visibility into the campaign’s performance.”

— Lindsey, Digital Campaign Manager