Concierge Lighting Campaign Books $176K in Appointments from 34 Clients
Lumina Luxe, a high-end holiday lighting company, wanted to increase bookings in affluent neighborhoods known for custom architecture and gated communities. They needed to elevate their brand with a premium tone that…
The Challenge
Lumina Luxe, a high-end holiday lighting company, wanted to increase bookings in affluent neighborhoods known for custom architecture and gated communities. They needed to elevate their brand with a premium tone that appealed to homeowners looking for discretion, design, and white-glove service — not just twinkle lights.
The Strategy
OMNI reach launched a campaign centered on elegance. The headline, “Elevate Your Home’s Holiday Glow,” was paired with a stunning visual of a lit estate at night. Messaging highlighted by-appointment-only consultations, white-glove installation, and discreet storage. A QR code led directly to a VIP scheduling page. Digital ads targeted luxury neighborhoods, golf communities, and homeowners over 40 with interest in design and high-income profiles.
The Results
From just 5,200 postcards mailed, the campaign delivered 81 QR code scans and converted 34 clients, totaling $176,000 in project revenue. ROI came in at 1,087%, and many clients booked multi-year or storage-inclusive plans.
$176,000 Revenue from Booked Projects 1,087% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 6,300 | 143 | |
| 5,700 | 128 |
Key Takeaways
Elegant design and premium messaging boosted perceived value
QR code and “by appointment only” tone created exclusivity and urgency
Targeting high-income ZIP codes + design-focused Facebook groups improved conversion
This campaign booked more high-ticket installs than any previous season
Customer Reviews
“We filled our luxury routes faster than ever. The card was beautiful and did the heavy lifting for our brand.”— Miranda, Marketing Director
“We saw the card and knew immediately it was our style. The process from scan to install was seamless.”— Alex, Client
“Elegant, respectful, and reliable. This campaign got our neighbors to call, too.”— Kate, Repeat Customer