Clinic Welcomes 152 New Patients with Postcard + Digital Booking Campaign
Summit Family Health wanted to expand its patient base and promote new primary care openings for both pediatric and adult services. With many practices booked out or impersonal, they needed to convey trust, warmth,…
The Challenge
Summit Family Health wanted to expand its patient base and promote new primary care openings for both pediatric and adult services. With many practices booked out or impersonal, they needed to convey trust, warmth, and availability — fast.
The Strategy
OMNI reach SMB launched a postcard campaign targeting families in nearby ZIP codes. The card featured a friendly provider photo and the headline “Your Health. Our Priority.” A QR code made it easy to book an appointment immediately. AI-powered targeting reached households most likely to need pediatric care, annual exams, or chronic condition management. Retargeting ads reinforced the message on Google and Facebook, making Summit’s presence feel ever-present.
The Results
Summit mailed 8,900 postcards, booked 152 new patients, and generated $60,800 in first-year revenue from initial visits, follow-ups, and testing. The campaign delivered 178 QR scans and a 1,324% ROI — one of the practice’s best-performing marketing pushes.
$60,800 First-Year Revenue 1,324% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 11,800 | 162 | |
| 10,200 | 138 |
Key Takeaways
Friendly, human-first design increased trust and reduced hesitation to book
OMNI reach AI focused on households with known gaps in primary care access
QR code bookings made appointment-setting frictionless
Summit filled multiple provider schedules and expanded service capacity
Customer Reviews
“We’ve done postcard campaigns before — but nothing worked like this. It brought in real families.”— Karen, Family Physician
“People came in clutching the card. The message resonated. It felt personal.”
— Anthony, Practice Manager
“It was turnkey. OMNI reach handled the targeting, the look, the flow — we just welcomed patients.”— Rina, Wellness Director