Clinic Books 83 Appointments with Tinnitus Relief Postcard Campaign
QuietWave Audiology wanted to attract tinnitus sufferers to their sound therapy program. While many individuals suffer in silence, they often don’t know help exists — making education and empathy the focus of this…
The Challenge
QuietWave Audiology wanted to attract tinnitus sufferers to their sound therapy program. While many individuals suffer in silence, they often don’t know help exists — making education and empathy the focus of this outreach.
The Strategy
OMNI Reach crafted a soft, reassuring campaign with a calming image and bold messaging: “Relief from Ringing Starts Here.” The postcard promoted sound therapy, expert support, and discreet hearing solutions. A large QR code directed recipients to learn more about their options. AI-powered targeting focused on adults aged 50+ in high-stress zip codes with prior ENT or audiology interest. Digital ads reinforced the message across Google and Facebook, increasing awareness and response.
The Results
From 6,900 postcards, QuietWave booked 83 consultations and generated $47,700 in revenue. The campaign delivered a 1,539% ROI and generated 117 QR scans. Many patients cited the postcard as their “first time hearing there was real help.”
$47,700 Revenue from Tinnitus Plans 1,539% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 9,200 | 113 | |
| 7,900 | 104 |
Key Takeaways
The soft tone and peaceful imagery positioned the message as hope, not a hard sell
OMNI Reach AI found the right audience—people experiencing symptoms but unaware of solutions
QR codes created an easy entry point for people hesitant to call
This was the clinic’s most successful tinnitus outreach effort in over a decade
Customer Reviews
“This campaign broke through. We finally reached people who needed help but didn’t think to ask.”— Elena, Audiologist
“People came in clutching the card. The message resonated. It felt personal.”— Damon, Clinic Director
“The soft CTA and educational tone made all the difference — especially for a symptom like tinnitus.”— Brielle, Hearing Specialist