Cleaning Service Books 22 New Clients With $30 Off Postcard & OMNI Campaign
This cleaning service needed to increase one-time cleaning bookings for clients who were seeking a clean slate after moving into a new home, or just needed periodic cleaning for busy schedules. The offer needed to be…
The Challenge
This cleaning service needed to increase one-time cleaning bookings for clients who were seeking a clean slate after moving into a new home, or just needed periodic cleaning for busy schedules. The offer needed to be clear, straightforward, and attractive.
The Strategy
They mailed 5,000 postcards featuring the headline “A Spotless Home Starts Here” and offered $30 off the first cleaning. The offer was straightforward, making it appealing to new customers who were on the fence. OMNI REACH helped them target the right leads using AI-driven segmentation, ensuring that they were reaching families and professionals most likely to book cleaning services.
The Results
The campaign generated 28 responses — 24 tracked phone calls and 4 web-based submissions via the QR code. They booked 22 jobs, totaling $15,400 in revenue. OMNI reach ads produced over 16,300 impressions and 215 total clicks.
$15,400 Total Revenue 632% Return on InvestmentDigital Ad Network Performance
| Platform | Ad Displays | Clicks |
|---|---|---|
| 8,700 | 112 | |
| 6,600 | 103 |
Key Takeaways
Visual simplicity + immediate savings offer drove strong QR conversion rates
QR booking form enabled users to sign up in under 90 seconds
OMNI tracking allowed full measurement from mail to booking
The campaign generated over $14,000 in first-time and repeat revenue within 90 days
Customer Reviews
“We finally had an offer people couldn’t ignore. The QR funnel made booking effortless.”— Lindsey, Owner
“Postcard + OMNI together created a full-funnel we could track in real time — game changer.”— Carlos, Marketing Director
“$30 off got people to try us — the quality kept them coming back. Best campaign we’ve run yet.”— Jennifer, Operations Manager